Search Engine Optimisation is the process of optimising your website so that it appears high in the organic ratings on the search engines, the best result would be top of page one. The investment that you make in a well planned SEO campaign has the potential for high return on your investment. The campaign is not just about getting high rankings and more traffic, clicks and page views. It’s about converting those visitors into customers who part with their money.
SEO always starts with research, audit, and analysis. Every client is different, every website is different, and every industry is different. Stuart Design are experts at solving problems and overcoming challenges.
The results of all the above research, audit, and analysis work will lead to both one-time and ongoing SEO activities. Some of the one-time, initial optimisation activities may include: website redesign, code overhaul, link removal and disavowal, link building and monitoring, brand monitoring and competitor research. Standard activities centered around initial SEO research, audit, and analysis include: keyword research, Google Analytics analysis, Google Webmaster Tools analysis, Link profile analysis and the initial site audit.
With your website being the first point of contact with your audience online, it can generate leads, qualify prospects and attract potential new customers, partners or investors. But unless people can find it, your website is good for nothing. SEO plays an invaluable role here. SEO is no longer just about ranking a site in search results, getting more clicks and views, or keeping ‘bounce rates’ as low as possible. That’s a dangerous misconception. Modern, effective SEO should be rooted in the company’s goals and strategies.