“Near me” searches are up 900 percent from 2015. It’s not just “near me” users are searching, though. “For me” is up 60 percent and “should I” is at 65 percent. Why does this matter? Consumers are very serious about getting exactly what they want, when they want it.
Do you remember those micro-moments consumers have each day? They are now super-empowered too.
Are you providing frictionless experiences, answers consumers are seeking and a way to find and communicate with businesses easily – all of this directly accessible from search results?
Continually fine tune the local marketing strategies you are employing for the businesses you represent;
Maintain the accuracy of the online data related to the businesses and monitor their reputation, and respond to reviews accordingly; and
Be proactive, present and aware of the best practices & how they are shifting and make changes along the way, almost as often as Google does.
The digital playground is no longer ours, it belongs to the consumer. We have to meet them on their terms and play by their rules to win. Digital marketers are not the only ones who have to comply.
Google updated the local pack. Now, Google Posts on local business listings are viewable within search results. No more having to click the GMB listing to see the posts.
In an effort to avoid discriminatory practices, Facebook announced that they are removing 5000 ad targeting options. They are also rolling out a program all US advertisers must complete to certify they are in compliance with non-discrimination policies.
It seems people (and Google) are tired of only hearing bad news. The Google Assistant will now find positive news stories when asked “Tell me something good.”
Just this week we rolled out an update to our reporting, specifically to the rollup report export file. A link to each of the live directory listings will now be included within the export file.
While we only highlight the coolest updates here, rest assured we are making updates daily to make it easier for each of our partners to win at local listing management. If you are not a partner yet, request a demo to find out how we can help you and the local businesses you represent.